Boost your SEO rankings and Sales with our best content marketing services
Content marketing helps boost a brand’s visibility and provides relevant information to potential customers. Statistics show that:
- The top three goals marketers achieve through successful content marketing are generating brand awareness, building credibility and trust, and educating audiences.
- 96% of all marketing decision-makers today say content marketing has been effective for their brand.
- More than 72% of marketers say content marketing helps to boost engagement.
Legend Digital Marketing Agency offers the best content marketing services that increase brand awareness and sales. Content marketing is important to your brand because it is the foundation behind the success of your brand’s visibility on search engines.
We aim to provide a content marketing strategy that grabs the attention of your potential clients, builds a community of engaged and loyal customers, and increases your brand’s revenue.
ServicesWhat content marketing services do we offer to our customers?
The goal we have for our customers is to ensure that they have increased visibility, sales, and engagement when we offer our content marketing services to their brands. We offer the following services
Keyword research
Performing keyword research helps in creating optimized content for search engine rankings. Our content marketing experts help to identify the topics your potential customers are interested in. We provide sub-topics that can be discussed in different content. This way, you can provide relevant information to your customers and gradually build a community. We also research these topics and get relevant keywords that could be used to optimize the content. We carry out performance checks to see how the keywords are helping your rankings.
Content strategy
Content strategy is a plan put in place to determine your target audience, their interests, and the type of formats they would love to see your content. Using a content strategy helps to attract and engage your target audience. Our team of content marketers provides a content strategy that grabs the attention of your customers by researching to know what your customers are more interested in and how best they want your content to speak to them. This could be in the form of a blog, video, image, or podcast. By using any of these, you let your customers know that you care about them by providing relevant information.
SEO content creation
Content creation is the process of producing content in the form of audio which could be a podcast, written which could be a blog post and case study, or visuals which could be infographics and videos. For SEO content creation to be successful, we research your audience’s intents about your product or service. We also carry out keyword research. We create content that has its on-page elements optimized (I.e. the headlines, meta description, tags. etc) and also has its off-page elements optimized as well (I.e. inbound links). We provide a content calendar to plan your content and revamping services to keep older content updated.
SEO content optimization
Legend’s content marketers ensure that the content for your brand can be easily understood by search engines so that they are aware of the relevant information your brand has to offer. By doing this, search engines increase your rankings to serve potential customers that might be interested in your products or services. SEO content optimization increases the visibility of your brand and drives huge traffic to your website.
Blog content creation
Blog content should provide relevant, educative, and engaging information for your audience. Our team of experts works to provide the best blog posts for your website. We perform research to select topics that would interest your audience. We help you decide the goals for the blog which could be to create a community of an engaged audience, increase sales, increase your email list, or educate them about your products and services. In the creation of your blog content, we perform keyword research, attach relevant images, optimize on-page and off-page elements, and publish and distribute it to search engines and your various social media platforms.
Case studies
Case studies help to build trust and loyalty amongst your customers. Legend’s content marketers create the best case studies for your business. We showcase how your brand helped a client achieve a goal and we back this up with useful and accurate data. Doing this proves to both new and existing customers that the products or services your offer can solve their problems.
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Why is content marketing important for your business?
Content marketing is important for both small and large brands. It helps to attract, engage, and educate your audience while increasing their loyalty to your brand. It proves to your customers that you value them by providing valuable and relevant information that can help them. Content marketing is important for the following reasons:
- Improves brand-customer relationship: Sharing valuable information to both your new and existing customers can greatly improve your relationship with them. This also helps to increase their loyalty to your brand so that they would always prefer to purchase your products or services than that of another brand.
- Educates and engages: Content marketing helps customers to understand what your brand is all about. It educates your audience about what products and services your brand offers.
- Boosts conversion: With content marketing, a visitor can become a long-term customer. Providing useful information and resources to your audience can convert them into loyal customers.
- Increases sales and visibility: A successful marketing strategy means great content is behind it. The more relevant your content information is, the more search engines would increase your rankings to serve potential customers who end up purchasing your products or services.
What is content marketing and how to do it?
Content marketing, as defined by the Content Marketing Institute (CMI), is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience- and, ultimately, to drive profitable customer action. To build a community of loyal customers, it is important to set up a content marketing strategy that aims to provide relevant and useful information to them. Providing great content to your customers is vital for the success of your business.
Content formats for marketing include video posts, blog posts, infographics, case studies, white papers, podcasts, educational articles, e-books, and webinars. Understanding the different stages at which your customers are at is also very important for your content marketing strategy. These stages include:
- Awareness stage: At this stage, your audience is aware that they have a problem but they are not aware that there is a solution to it. When dealing with an audience like this, you should focus on providing content that educates them more about your products and services and how they can solve their problems. You can create content like blog posts, social media posts, and many more.
- Consideration stage: At this stage, your audience is aware that there is a solution to their problem but they still need some convincing, and reasons why they should use your product or services to solve their problems. It’s best to create content that informs your customer about the benefits of using your products or services to solve their problems and build their trust. Creating content like case studies and white papers could do the trick.
- Decision stage: At this stage, your audience is already sold. They are now convinced that your brand offers the best products or services that can solve their problem. They have developed trust in your products or services and they proceed to purchase them.