Boost local organic leads and sales with our organized Best local search engine optimization services
According to Statista, Local search statistics have shown that:
- 46% of all searches on Google include local intent.
- After searching on a mobile phone for a service or product nearby, 76% of people visit the business location within 1 day. (Source: Backlingo)
- 97% of users searched online to find a local business. (Source: Safari Digital)
For these reasons, small local businesses are advised to properly use local SEO services for their businesses to rank on local search engines. It helps to improve your brand’s online presence and helps increase sales and revenue for your business.
Are you looking forward to getting more potential customers to visit your business? Then, you must carry out local search engine optimization. By optimizing your website, you help customers find your business in search results and visit it offline.
Here, at Legend Digital Marketing agency, we provide result-driven Local SEO services to drive more traffic to your business, improve rankings on search engines and help local customers find you. This way we find SEO gaps your competitors missed and put up the best strategies possible.
ServicesWhat's Local SEO Services We Are Offering to Our Customers
We aim to provide affordable local SEO services to brick and mortar businesses like local grocery stores, gyms, pet stores, etc. by optimizing all local directories like Google my Business, Yelp, and Bing local. We would be discussing the local SEO services we offer.
Local SEO audit
Our team of local SEO experts carries out local SEO audits to examine your business website, and find loopholes that stop your website pages from reaching prospective clients. Diagnosing what makes your business miss out on potential customers is vital for your business’ progress. We do this by checking the condition of your web page in search engine rankings, managing your Google business profile, discovering harmful duplicate content, examining your keyword targeting, and inspecting backlinks. By doing this, we find SEO gaps that can be closed to boost your local search results and help you rank better.
Keyword research
Keyword research is an important segment of our Local SEO services. By carrying out proper research and selection of relevant keywords, your website has the opportunity to rank well for that particular search query. We perform keyword research by figuring out search terms that potential customers enter into the search engine about your business. Your audiences’ intent is put into consideration and we use this data to provide a more concise plan to help organize your content around these keywords. Performing keyword research is vital for your business as it helps reveal very important information that helps increase visibility on search engines and traffic
Google My Business Optimization
There’s an utmost desire among businesses which is to appear in the top 3 listings in local search results. Our local SEO experts help manage your Google business profile formerly called Google my business. We do this by highlighting the best features of your business on your profile, claiming your business profile, completing every section of your profile, and selecting specific primary and secondary categories. We ensure that all your business profiles are correctly listed by using consistent NAP data across all your online business directories. This way, potential clients can easily find and learn about your business.
On-Page Optimization
Ever had issues with duplicate content, title tags, missing alt tags, and broken images? Our On-page optimization experts work through your website to ensure it ranks well on local search engines. We provide rich keywords and media content that can be optimized within your website in title tags, meta description, user experience, page speed, and other aspects. This way, your web pages can be crafted properly and rank higher. On-page optimization is important because it helps search engines like Google understand what your website content is all about and if it is relevant to a customer’s query.
Off-page Optimization
Legend Local SEO experts help your business to get noticed by Google by building inbound links, content, and citations. This helps build your brand’s reputation and authority. We also help to build your website’s reputation across external platforms like social media, and review platforms. By doing this, we are letting Google know your brand’s value and this leads to an increase in your rankings. Off-page optimization is important because this way you can build your domain authority and help Google recognize your website.
Online Reputation Management (ORM)
Managing your online reputation, keeping your online presence as positive as always, and minimizing negative customer feedback can help portray your brand in the best possible way. We provide ORM services that automate a strategy that helps address any negative or false comments. We also provide a comprehensive list of the best software to help you get positive reviews and maintain transparency. Online reputation management (ORM) is important because it helps build your brand image, increases visibility, and builds trust among your customers which leads to increased sales.
Local SEO ranking factors and how to do it
With how competitive local SEO is turning out to be, small businesses are realizing the importance of using local SEO strategies to build their brand’s visibility. It is a vital means of increasing sales and revenue since studies have shown that every month, searchers visit 1.5 billion locations related to their Google searches (Source: Safari Digital).
Local SEO factors play an important role in helping your business rank better in local search engine results. Some of these factors that Google takes into consideration for ranking positions include:
- Physical Address in city or search
- Google business profile listings
- Reviews
- User experience
- On-page content and keyword relevance
- The proximity of address to point of search
- Inbound links and anchor text
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How to do local SEO?
To rank better on search engines, you can use these local SEO strategies:
- Building local citations: By ensuring all your information is correct in all your local citations. This way, your citation-building campaigns can get listed on different sites like Facebook, Yelp, Bing, etc.
- Optimizing Google Business profile: Claim your Google my Business profile. Use consistent NAP(name, address, and phone number) data on your website and across your local business listings. Make use of relevant and targeted primary and secondary categories for your business. Furthermore, you can update your profile with new ideas consistently.
- Using target keywords: Carry out keyword research. Optimize service keywords around location keywords on your website and its content. Use relevant keywords in your title tags, meta description, headlines, and headers.
- Monitoring reviews and feedback: Monitor and respond to both positive and negative reviews. Collect more real customer reviews to enhance your brand’s reputation. The more genuine positive reviews you have, the more customers you attract to your business.
- Building backlinks: Create valuable and informative content so other sites can link back to your site if they are highly impressed. And this helps Google notice your business.
- Analyzing user experience and mobile responsiveness: Use page speed up optimization services and include visual contents to engage customers. Use Google’s mobile-friendly test tool to check if your site is mobile-friendly.
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