Result-driven Best Google ads services
Google ads are great advertising methods for businesses to scale up their visibility. Statistics for Google ads from Social shepherd show that:
- Google is the leader when it comes to market share.
- The average conversion rate on Google ads is 4.40%.
- Google ads deliver an 8:1 return on investment (ROI).
For startups and small businesses, Google ads should be used if you want your website to be visible on search engine results pages (SERP).
Legend digital marketing agency offers Google ads creation and management services to help boost your visibility, sales, and traffic to your website. We aim to drive huge traffic to your sites using Google ads and to reach a larger audience to increase your brand awareness. Google ads are the best means you can use to increase your visibility on results places.
ServicesWhat Google ads services do we offer for our customers?
Here at legend digital marketing agency, our team of experts provides professional Google ads services to our customers. They include
Google search ads
This is the common type of Google ad. These ads are in a text form and appear at the top of Google results pages before the organic results or just below them. Our team of experts set up a campaign for your search ads, perform keyword research, create your ads and publish them. By doing so, your ads match the search intent of your prospective customers, target your audience, and work within your selected budget.
Google shopping ads
These ads are common in e-commerce stores that wish to advertise their products to customers. These ads appear at the top of search results pages when a search query is similar to the product’s description. Although, these ads are limited to some countries for now. Google shopping ads contain the image of the product, the price, and the product description. Legend’s Google ads experts help select a campaign goal for your ads, select your merchant center, target your potential customers and create ad groups.
Google display ads
Google display ads are usually in the form of an image or video. They are served on the Google display network (GDN). These ads are great because they reach your potential customers browsing on various platforms. Our team of Google advertising experts plans a Google display ads strategy. We create your google ads account, target your audience, use the best format to showcase your products or services, perform analysis and improve your ads for better optimization. Your Google display ads would attract the right customers when done well.
YouTube ads
YouTube ads come in the form of video content. These ads are powerful because they reach a wide audience. Our team of Google ads experts provides a strategy that selects your campaign goals, chooses your target audience, and creates and publishes your ads. By doing so, we increase your brand awareness, and conversion rate, target your potential customers and increase sales.
Google local promotional ads
Google local promotional ads are ads that target a particular geographical area. They are very important for local businesses. Using these ads, you can reach customers who type in search queries with terms like “near me” or “in [city]. Our team of experts uses local promotional services to set up your business profile, optimize it for SEO, create your ads and publish them.
Google guaranteed ads
Google guaranteed ads help to show how legit your business is to your potential customers. These ads were created so customers can avoid fake businesses. These ads come with a green and white check mark which generates a feeling of trust and loyalty in your potential customers. Legend’s team of experts creates and audits your business profile, verifies the eligibility of your business, and uses your license for further verification. By doing so, your ads appear higher on search results pages. Your positive reviews are also displayed to your potential customers and this builds a deep connection with your customers since they feel more secure with your business.
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Why Google ads important for businesses and why should they use them?
Google ads are very important for businesses whether you are a startup, a small, or a large business. Some reasons include:
- Higher ROI: For every fee spent on Google ads, you get a higher return on your investment. This could be an increase in sales, sign-ups to your email list, increase in phone calls, or in-store visits. Either way, you earn better.
- Flexible advertising method: With Google ads, you don’t need to keep optimizing your content constantly to rank high. Instead, you only perform analysis to see which ads are performing better and utilize them more.
- Quick results: Google ads are not like organic optimization that could take months or years for your website to rank. When the Google ads campaign is done right, you would start seeing results in no time.
- Drives traffic: Google ads can drive huge traffic to your website. When your ads are optimized with relevant keywords, Google increases the visibility to potential clients who may be interested in your brand.
- Increases reach: Since Google has a lot of visitors on its search engine daily, it means that your ads can reach a huge amount of people who would possibly click on them. This way, you can reach your potential customers whenever they are browsing terms related to your brand.
What Is Google ads?
Google ads is an advertising method put in place by Google. In this form of advertising, advertisers place a bid on a group of keywords or terms and the winners of the bid get placed at the top of search engine results pages (SERP).
With over 259 million unique visitors and 4.8 billion daily interactions, Google has a massive reach audience. By using Google ads, you can attract potential clients to your website when they search for terms related to the products and services you offer. Google is used by a huge amount of people and it is best to make use of its ads if you wish to reach a larger audience.
How do Google ads work?
For a particular keyword or search term, advertisers are allowed to bid in an auction for them. The winners of the auction are then placed at the top of search engine results pages. Some factors affect the chance of winning this placement and they include:
- Content Quality score: How original and relevant the content of your ads are has a great impact on your quality score which Google uses to place ads on results pages.
- Keywords: Optimizing your ad content with the relevant keywords is equally important because Google can understand the information you have and present it to your potential customers.
- Location: Google only presents relevant ads related to a particular geographic area. Your ads would appear when a search query is made for a location around your business address. It is important to state all addresses where your business could be found for increased visibility.
- Headline and meta description: Optimizing these two areas affects how Google would place your ads. Google reads through your description and uses its relevance to present your ads to potential customers. Your headline and meta descriptions determine if customers would click on your link or not.
- Remarketing ads: This is done to reach potential customers who didn’t convert the first time they came across your ads. Remarketing your ads helps to target customers wherever they may be browsing.