Boost your sales & leads :Unleashing the Power of Strategic Social Media Marketing services
Social media is a powerful tool that many people use to share their life events with their friends and family members. It has become an important part of our lives because it enables us to stay connected with those we care about and share everything that’s happening in our lives with them no matter how far they are from us geographically. As times have developed, social media has taken a different turn in the business space. Social media can help increase brand awareness, drive traffic, and increase sales. How does it happen? This is where social media marketing (SMM) comes into play.
With social media marketing, your business can stand out in a large space of competitors. We can use various platforms for social media marketing and some of which include Facebook, Instagram, Twitter, LinkedIn – to name a few. Optimizing your business profile and pages on these platforms helps increase your brand’s visibility and creates larger brand awareness.
Legend Digital Marketing agency provides social media marketing services that help to increase your brand’s awareness, drive traffic to your website, build relationships with both new and existing customers and increase sales.
What social media marketing services do we offer to our customers?
Our team of social media marketing experts provides a wide variety of social media marketing services across all social media platforms. For this reason, you can relax while we take your social media business profiles to the next level.
Facebook marketing
Facebook is known as the largest platform on social media. With over 2.91 billion users from Statista analysis, it shows that this platform performs well in reaching a larger audience. Using Facebook to market your business helps in presenting your brand in front of a larger audience, targets specific audiences, helps in your rankings for SEO, and drives huge traffic. Legend’s Facebook marketing experts help you craft a proper marketing strategy by setting your goals, carrying out market research to define your audience, providing useful formats for content and content calendar, creating content, and tracking your business profile insights.
Instagram marketing
We always provide people with a complete solution focused on Instagram a social media platform that brands use to market their products. The site has over 1.3 billion active users. It is a unique platform because of its diverse formats that display content. Here at Legend, we carry out Instagram marketing by promoting your brand on Instagram. Our experts set up your business profile, perform analysis using insights, help you build and organize an attention-grabbing business page and organize a strategy for posting videos and photos. Doing this helps to increase your brand awareness, connect with your customers and increase sales. of any business.
LinkedIn Marketing
Our team of LinkedIn marketing experts helps to build your network and connections on LinkedIn. LinkedIn is a professional platform people use to build a network, share insights and learn. It is a good platform to build your brand and inform your audience about what your brand is all about. Using a LinkedIn marketing strategy helps generate leads, increase brand awareness, build important connections, drive traffic to your website, and increase revenue. We make this happen by branding your LinkedIn profile, inserting relevant keywords for page optimization, carrying out market research, planning engaging content, and measuring performance using analytics.
Twitter marketing
Twitter has over 396.5 million users on its platform. It is an engaging social media platform in which users have discussions and share thoughts on various topics. Twitter marketing involves using Twitter to build a large community for your brand and increase sales and revenue by creating engaging content for your audience. Our Twitter marketing team puts up an effective strategy by setting your goals, carrying out research on competitors, providing a content calendar, and checking your performance from your insights. This helps engage your target audience, track your analytics, and build customer interest in your brand.
Pinterest marketing
Pinterest provides users with the ability to explore and share content that is entertaining and helpful to them. With Legend’s Pinterest marketing services you can now showcase your content ideas as well as educate your customers and drive traffic to your website. We help you to build and brand your business profile, provide relevant keywords for optimization, arrange your content for posting in a content calendar, and analyze your profile’s performance.
YouTube marketing
With our YouTube marketing strategy, you can drive traffic and reach a larger audience. YouTube marketing involves the promotion of your products and services on YouTube by creating and uploading valuable videos to your brand’s channel. This can be done by making detailed tutorial videos. Optimizing your YouTube videos increases your chances of appearing on the first page of search engines. We can help you create a channel for your brand, carry out market research and plan content for your channel.
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Benefits of social media marketing Services and management
Many businesses today enjoy a ton of benefits from using social media marketing strategies. It is still no joke that some small businesses are not aware of the benefits social media can bring for their businesses.
To thrive in the business world, it is important to stay up to trends in your industry and see what customers are engaging with more. This is where social media marketing comes in. Some of its benefits include:
- Increased brand recognition: Customers are more driven to purchase from brands they can recognize. Using social media marketing to build your brand is a plus. This way customers can interact and engage with your brand.
- Increased brand loyalty: With social media marketing, you can build a large network of existing customers who would always refer to your business whenever they need to purchase your type of products or services.
- Drives more traffic to your website: Social media marketing helps to drive customers to your business websites by reaching a wider audience.
- Highly improved SEO and brand authority: Search engines like Google become aware of how your business profiles are performing across different social media platforms. This helps improve your rankings on search engines.
- Requires little to no cost: Social media marketing comes in two forms; organic marketing where you brand your profile and post amazing content for free and paid marketing which involves using paid ads to drive traffic to your site. Using any or both of these forms helps build your brand image.
- Helps build connections and partnerships: Using social media platforms like LinkedIn, not only increases your brand awareness but it helps build important connections with new people, business partners, and collaborators.
- Improved customer service for your customers: Investing in social media marketing helps your brand stay in touch with your customers. With a proper marketing strategy, it is easier to reply to messages and feedback and interact with your audience which improves customer satisfaction.
- Helps in sharing your brand story: Using social media to market your brand helps to share your brand’s values and stories. This way you can portray what your brand is all about by sharing relevant content.
- Proper market research: Social media marketing helps research what your customer’s interests are and what your competitors are up to so you can create relevant contents that draw the attention of your potential customers.
How does Social media marketing work?
Social media marketing works well when done right and below are some steps to follow to ensure that happens:
- Set up a strategy: Discovering what your goals are for marketing is important. Asking yourself some questions like:
- Are you looking for increased sales online?
- Do you want customers to visit your physical business location?
- Are you interested in driving traffic to your website?
- Do you want to improve your brand voice?
Identifying what social media platforms you want to use is also very important and it’s not necessary to use all but make use of popular ones.
- Plan your content: Figure out what content you would like to publish. It could be video or photo content. You can create a content calendar that helps you plan to know what content to post on your social media platforms. Be consistent with posting content.
- Engaging with your audience: Endeavour to engage with your customers by replying to questions or reviews, and carrying out research on what’s trending in your industry to provide the best experience for your customers.
- Perform analytics: Measure your performance by analyzing your business profile insights on reach and engagement. By doing this, you can determine what is working or not working.
What is social media marketing and how does it work?
Social media marketing is a digital marketing strategy that uses social media platforms such as Instagram, Twitter, Facebook, YouTube, etc, to promote a brand or service.
With social media marketing, brands can now reach both their existing and new customers and showcase their brand’s culture, ideas, and values. It is a great method to grab the attention of potential customers.
Many people use social media platforms to research brands and businesses and what they have to offer. It is therefore important to have a social media presence across a substantial amount of popular platforms.
When a proper social media marketing strategy is planned out, it can bring about an increase in brand awareness, a larger community of customers, an increase in sales and revenue, and drive huge traffic.
Statistics show that over 70% of customers who have a positive experience with a brand on social media will recommend it to their various networks. This means it is important to develop your social media presence and also to provide a positive experience for your customers to generate leads.